North Wales, a landscape of windswept coastlines and close-knit communities, hasn’t traditionally been known for pioneering healthcare. But that’s changing. And not with fanfare or billboard bravado, but with a quiet revolution taking root in dental chairs across the region. At the helm is Dr Dylan Parry-Jones—dentist, community advocate, and accidental healthcare architect—who, alongside his practice manager Kelli Haines, is remodelling dentistry with more than just fillings and fluoride in mind.
What began as a single practice has now expanded into a growing network of five—and counting—clinics across the coast. But to call this a ‘group’ would be to miss the point. Glandwr Dental is building something closer to a movement.
“It’s not just about matching the UK standard. We want to raise the bar. We want to create something patients in North Wales didn’t even know they had the right to expect,” says Dylan.
Dylan is unapologetically North Welsh. After studying and working for a decade in Cardiff, he returned to the region with a vision that seemed, on the face of it, deceptively simple: raise the standard of dentistry. Yet behind that lies something more philosophical—an intent to restore dignity through design, access and service.
The practices reflect that. One overlooks a harbour. Another features spa-like interiors. All of them aim to reduce fear, elevate care, and treat patients as whole people rather than clinical units. For Dylan, physical space sets the emotional tone. “Most people don’t visit the dentist for fun,” he says. “But the moment they walk through the door should feel different. It should be welcoming. Not sterile.”
What makes Glandwr truly remarkable, however, is not the design flourishes—it’s the model. In an era where access to both dental and general healthcare is under extraordinary pressure, Glandwr is pioneering an integrated system. Dentists and GPs working together. One roof. One philosophy.
The traditional distinction between medical and dental care, Dylan argues, is outdated. His model offers wraparound services designed not just for treatment but prevention. In a region where residents often travel hours for appointments, this is not just convenience—it’s a lifeline.
“There’s a term we hear more and more in Wales: postcode lottery,” says Dylan. “It shouldn’t matter where you live. You should still have access to the same level of care. That’s what we’re building.”
Despite its expansion, Glandwr Dental resists the common markers of a corporate chain. There’s no franchise feel, no centralised playbook. Dylan is deliberate about this. His acquisitions retain their original practitioners during transition periods. Many already have family-style cultures that Glandwr seeks to preserve.
“I had to be the face of the first practice,” he says. “Now? It’s not about me. It’s about the team. We want to create something that lives on beyond any single person.”
It’s here that Kelli Haines, with a background in operational leadership, becomes essential. Her role is not only to maintain consistency but to ensure that growth never dilutes Glandwr’s culture.
“We’re not expanding for the sake of scale,” Kelli says. “We’re expanding to give young people a reason to stay in North Wales. To access real care without having to cross the border.”
What emerges most clearly from conversations with Dylan and Kelli is that this isn’t a commercial exercise—it’s a community one. Wages are raised. Environments are renovated. Careers are nurtured. From dentists to receptionists, Glandwr is investing in the people who form its foundation.
“I don’t want to benefit alone,” Dylan says. “I want everyone who’s been part of this journey to grow with it.”
It’s this emphasis on shared growth that positions Glandwr differently. Rather than a top-down hierarchy or an exit-driven corporate structure, the model here is more organic. And quietly radical.
Whether Glandwr is a blueprint for broader change remains to be seen. But its trajectory offers a powerful proof of concept. One where private practice is not a euphemism for privilege, but a platform for access. One where sustainability isn’t a PR tagline but a cultural principle.
“Sustainability, for us, isn’t about solar panels. It’s about making something that lasts,” says Kelli. “We’re building a system that’s not dependent on Dylan, or me, or any one person. It’s built to serve people for decades.”
And that might be the most radical thing of all.
So if you’ve been looking for more than a dental clinic—if you’re ready for an experience built around you—it’s time to discover Glandwr. Whether you’re in Criccieth, Pwllheli or Penwar, a better kind of care is now right around the corner. Call us or the visit the website today.
#healthcare #nhs #dentalcare #privatehealth #healthinnovation #healthcarestrategy #subscriptionmodel #nhsreform #futureofhealth #gplandscape #welshbusiness #northwales #communitycare #dentistryuk #patientexperience #medicalleadership #founderstory #carefirst #practicegrowth #impacthealthcare #healthcaremodel #dentalinnovation #accessiblecare #sustainablehealthcare #peopleoverprofits #wellnessmodel #startuphealth #primarycare #ruraleconomy #teamculture #visionaryleaders #newstandard #purposeled #futureofdentistry #localhealthcare #healthcareentrepreneur #subscriptionhealth #medicalmarketing #brandwithsoul #communitydriven #holisticcare #gpaccess
Fill in the form and our friendly team will be in touch with you momentarily
