There are moments when innovation doesn’t arrive with a clanging fanfare, but with a quiet Sunday lunch.
For Dr Dylan Parry-Jones, the concept for Plan for Health came not in a boardroom or from a consultancy report, but in that soft post- Sunday roast silence familiar to many of us. It wasn’t born of ambition—it was born of exasperation. A frustration with the status quo. A desire to do better. A moment of clarity, as nourishing as the meal that preceded it.
“I’d been talking to my sister, who’s a GP,” Dylan reflects, “and I just thought—why isn’t anyone doing anything about this? If they’re not going to, then I will.”
And so he did.
Plan for Health is not a gimmick. It’s not an app, or a flashy rebrand of the same tired system. It is, at its heart, a reimagining of how we look after ourselves—and one another. A subscription-based model for integrated GP and dental care that’s making headlines not for its hype, but for its humanity.
We live in a world where access to healthcare often feels like navigating an obstacle course in the dark—bewildering, impersonal and, if we’re honest, a little bit bleak. The NHS, once a source of national pride, is groaning under its own weight. For many, seeing a GP means weeks of waiting, or not seeing one at all.
Plan for Health doesn’t promise to replace the NHS. That’s not the point. It’s here to complement it. To fill the gaps. To act—dare we say it—as a soft landing for people who need care today, not tomorrow.
Here’s how it works: for one affordable monthly fee, patients receive access to dental and general healthcare services under the same roof. No surprise bills. No desperate Googling at midnight. No postcode lottery.
It’s comfort. It’s continuity. It’s common sense.
“I didn’t want patients paying £180 to see a GP for 20 minutes,” says Dylan. “We don’t live in a particularly affluent area. This had to be sustainable—for the patient, and for the practice.”
The word subscription might make you think of Netflix. But this is something else entirely. This is wellness with structure. Access with dignity. It’s the equivalent of a well-stocked pantry—not flashy, just reliably, reassuringly there.
“Patients didn’t trust it at first,” says Kelli Haines, Glandwr Dental’s formidable and deeply empathetic practice manager. “It felt too good to be true. That’s why building trust was everything. And you can’t fake that. You either have it, or you don’t.”
Plan for Health was tested inside Glandwr’s own walls before being rolled out elsewhere. A proof of concept that grew patient by patient, conversation by conversation. Dylan and Kelli didn’t just want buy-in. They wanted belief.
“We started small. We spoke to our team first. If they weren’t emotionally aligned with the idea, it wasn’t going to work,” Dylan explains. “And once they truly understood what we were doing—it was unstoppable.”
There’s something wonderfully civilised about the whole proposition. You walk into a Glandwr practice, and you’re greeted with warmth, not white walls. There’s a sense of place, of pride. A sense that your name—and your health—matter.
This is preventative care with polish. It’s a model that doesn’t just patch up problems. It predicts them. It prioritises wellbeing. It places the patient—not the provider—at the centre.
And for all its innovation, it doesn’t cost the earth.
“Ironically, I think if we’d charged more, people would’ve believed it faster,” Dylan admits with a wry smile. “But I didn’t want this to be some boutique experience for the wealthy. I wanted it to be genuinely accessible.”
That mix of humility and audacity is exactly why Plan for Health is gaining momentum. Because it’s not about ego. It’s about impact.
But this isn’t a flash in the pan. Dylan and Kelli are building something enduring. Something that won’t collapse when one person leaves the stage. Plan for Health is structurally designed for longevity—not just in business, but in values.
It is a model for other practices. A movement in the making. There’s already interest from Birmingham to Bristol. From practitioners who see what’s happening in North Wales and want it for their own patients.
“I don’t want this to be about me,” Dylan says. “I want this to be about what’s right. And if we can lead the way—even quietly—I’ll know we’ve done something worthwhile.”
And isn’t that the very essence of leadership? Not the spotlight, but the legacy.
So if you’ve been looking for more than a dental clinic—if you’re ready for an experience built around you—it’s time to discover Glandwr. Whether you’re in Criccieth, Pwllheli or Penwar, a better kind of care is now right around the corner. Call us or the visit the website today.
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