The Heart Behind the Brand: Why Glandwr Dental Is Built on More Than Smiles

The Heart Behind the Brand: Why Glandwr Dental Is Built on More Than Smiles

What happens when a dental group decides not to become a faceless corporate? How do you grow a business while preserving soul, culture and care? And why is the leadership at Glandwr more about legacy than limelight? With powerful insights into sustainable growth and patient loyalty, it finishes with a bold call to action for those ready to discover a better kind of care—in Penrhyn, Pwllheli and Penwar.

Walking into a Glandwr Dental practice doesn’t feel like stepping into a clinic. It feels like entering a space that understands you. The lighting is soft. The welcome is warm. And the scent in the air is more spa than surgery. But this isn’t aesthetic fluff—it’s the physical expression of a philosophy that runs much deeper.

“You can’t expect people to believe in a holistic approach to healthcare if they walk into a rundown building,” says Kelli Haines, Practice Manager at Glandwr Dental. “The environment has to match the intention. It has to feel like care.”

That notion of care—not just as a service but as a standard—is the thread that ties every Glandwr practice together. Though the group is growing quickly, with practices across North Wales and more acquisitions underway, its soul remains remarkably intact. This isn’t a faceless roll-up of dental clinics. It’s something altogether rarer: a mission-led enterprise that’s still powered by people.

“I’m not interested in empire-building,” says Dr Dylan Parry-Jones, Principal Dentist and founder. “What drives me is the opportunity to give North Wales something it hasn’t had—modern, accessible healthcare that treats patients with the same standards you’d expect on Harley Street.”

That ambition may sound lofty, but it’s rooted in something deeply personal. Dylan grew up in North Wales and returned after years of training and practice in Cardiff. What he found disturbed him: practices that had seen no investment in decades, staff on outdated contracts, and communities travelling hours just to receive the care others took for granted.

“What we were seeing was the impact of the so-called ‘postcode lottery’ in real time,” Dylan explains. “The idea that your access to quality healthcare should depend on geography—it’s outrageous. We want to change that, one practice at a time.”

That change is already in motion. Each Glandwr Dental location is being upgraded—not just cosmetically but culturally. Dylan is acquiring legacy practices where older generation dentists are transitioning out and reimagining them with new energy and values. But he’s doing so carefully, often keeping those same principal dentists on during the early stages to preserve the intimacy of each clinic while gently introducing Glandwr’s elevated model of care.

“We’re not here to wipe the slate clean,” says Kelli. “We’re here to build on what’s already working. The family feel, the community ties—those are gold dust. We enhance the service offering and bring it up to date, but we don’t strip away the soul.”

The result? Patients don’t just come in for treatment—they stay for the experience. And word is spreading.

Still, the biggest transformation may be happening behind the scenes. Dylan’s leadership style is disarmingly honest. He openly admits his weaknesses, celebrates his team’s strengths, and treats culture as non-negotiable. “I’m the chaos, and Kelli’s the order,” he jokes. But behind the humour lies a sincere commitment to creating a business that isn’t reliant on a single personality.

“We don’t want this to fall apart the day Dylan decides to retire,” Kelli adds. “We’re building something sustainable. Not in the eco-brochure sense—though that matters too—but in the human sense. We want this to last. For the patients. For the staff. For North Wales.”

That vision is perhaps best encapsulated in their Plan for Health model—an integrated dental and GP subscription that offers wraparound care for an affordable monthly fee. It’s a game-changer not just for convenience, but for equity. Patients can access same-day GP appointments and high-quality dentistry without jumping through hoops or crossing the border.

“Health shouldn’t be a luxury. It should be a given,” says Dylan. “Plan for Health is our way of saying: you deserve better—and we’re going to give it to you.”

And while the model is already drawing interest from across the UK, it all started with a deep commitment to one region. “We love North Wales. This is home,” Kelli says. “We’re not here to squeeze it dry. We’re here to raise the standard.”

Which brings us to the present. Whether you’re in Penrhyn, Pwllheli or Penwar, you’ll now find a Glandwr Dental clinic bringing this very ethos to life—practices that don’t just clean teeth, but restore confidence, dignity and trust in healthcare.

So if you’ve been looking for more than a dental clinic—if you’re ready for an experience built around you—it’s time to discover Glandwr. Whether you’re in Penrhyn, Pwllheli or Penwar, a better kind of care is now right around the corner. Call us or the visit the website today.

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